In the world of online gaming, milliseconds matter. Whether it is an MMO, FPS, or real-time strategy game, latency, the delay between a player’s action and the server’s response, can make or break the experience. One of the most effective and overlooked ways to reduce latency and increase performance? Proper server localisation.
What is server localisation?
Server localisation refers to placing your game servers physically closer to your players. The closer a server is to a player, the shorter the data has to travel, resulting in:
- Lower ping
- Faster response times
- More stable connections
- Reduced lag in high-traffic moments
In short, server location is the hidden factor behind a smooth and immersive gaming experience.



